EXPORT BOOT CAMP SEMINAR: International Marketing & Intellectual Property Protection



Date: Wednesday, November 20, 2019

Time: 9:00am-3:00pm EST

Location: McAuliffe-Shepard Discovery Center, 2 Institute Drive, Concord, NH

Click here for directions

Cost: Free*

Presented by: Ms. Stephanie McLaughlin, Savoir Faire Marketing Communications; Wendy Pease, Rapport International;  Scott Rand, Catherine Yao, McLane Middleton

Deadline to register: Monday, November 18, 2019 at 3pm EST

The Office of International Commerce, the U.S. Commercial Services Office and Granite State District Export Council are pleased to present an in-person training on International Marketing & Intellectual Property Protection.  Stephanie McLaughlin will do a case study analysis on the participant’s website and digital presence online and then provide new strategies to increase online marketing success. Next, Wendy Pease will cover international marketing strategies and communications plan effective across multiple languages. Finally, McLane Middleton will discuss the importance of protecting your intellectual property in foreign markets.

Please register today to discover how best to market and protect your products throughout the world!

*This training will be free of charge, if your company meets SBA’s eligibility requirements to access STEP funding.  If your company is not eligible for STEP, there will be a $75.00 fee per person for the seminar.  A small discount is applied if you purchase multiple sessions.  Please complete the registration form to determine your cost.  Information on the STEP Grant Award will be available Fall 2019.*

About the Presenters:

Savoir Faire is an integrated marketing agency that sits at the crossroads of traditional and digital marketing, with an adventurous spirit when it comes to evolving disciplines. We’re educators as well as practitioners; we believe it’s critical that you understand the concepts and tactics we employ. When you do, you’ll feel comfortable enough share your goals and collaborate with us to achieve them. We work with our clients to challenge the status quo and develop appropriate solutions to their most perplexing problems. We make the effort to understand your business and the challenges it faces before we make a recommendation. Our programs are sustainable and use the most effective mix of resources: ours and yours. We communicate and stay connected. We build trust and take your business to new places. Our objective is to help you create the conversations and experiences that will turn prospects into customers, customers into raving fans, and leave your competition with no opportunity to intervene. We are reliable, trustworthy and unconventional. We’re knowledgeable and approachable, and our work will turn you into our raving fan.

Rapport International specializes in multilingual communications and is based in MetroWest Boston, MA and Lincoln, NE. We are one of the top translation and interpretation agencies providing written and spoken solutions, multilingual marketing and additional language services to help businesses reach their target audience.  We work within your process to make expanding to other languages seamless.  Their certifications and affiliations include Women Business Enterprise National Council, HubSpot, Goldman Sachs 10,00 Small Business Alumni, Boston Bar Association, Society for Human Resource Management and Massachusetts Higher Education Consortium.

At McLane Middleton, our collaborative team of professionals provide the most comprehensive legal services. Our attorneys maintain integrity and expertise to earn long-term, trusting relationships with our clients and the communities in which we live and work. With over 105 attorneys and 25 paralegals, our progressive approach and team enables us to work with all types of clients, and to deliver customized, cost-effective solutions. Our organization, hiring practices, training, and use of technology give our professional team the ability to provide deep legal expertise in a wide breadth of areas. McLane Middleton is the largest, most diverse law firm in New Hampshire, and has been steadily growing since 1919. In 2008, our New Hampshire law firm expanded into Massachusetts to accommodate clients’ growing legal needs throughout New England. McLane Middleton holds the respected honor of being listed as one of America’s leading law firms in Chambers USA: America’s Leading Business Lawyers. In addition, The Best Lawyers in America® publication recently endorsed 38 of our attorneys; nearly all of whom have been listed multiple times. Our firm and select attorneys also carry the highest legal ability rating in Martindale-Hubbell.